My Two on: Progressive — kinda, but not really

Progressive hit a gold mine with their ad campaign a la “Flo.” While each commercial focuses on a unique strength within the insurance company (premier motorcycle coverage, individualized customizable plans, etc.), the spot highlighting their breadth of diversity within customers seems to lack something …

diversity within customers — outside of clothing at least. Splitting hairs, maybe. Either way, I’m with Geico; I roll with geckos, so forgive me if I don’t go with the Flo on this one.

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